WE KNOW HOW IMPORTANT A
We pride ourselves on delivering engaging communications that resonate with your target market, bolster your reputation, and create a lasting positive impact. Everything we do is carefully strategised and crafted to be authentic and meaningful.
It is because of this that we refuse to play guessing games with our PR strategies. For us to deliver effective PR, it is up to us to understand the unique nature of your business, its history, the relationship you have with your customers (and vice versa), and your vision for the future.
Our comprehensive onboarding service allows us to get to know your business inside out.
Each stage of our onboarding process is thorough and demands up-front input from you and your team. Investing this time at this initial stage enables us to seamlessly execute a successful PR strategy with minimal input from you.
Our tailored plan includes various elements depending on your company’s needs, such as:
- Measurable KPIs collectively agreed upon by yourself and our team
- Clear and documented vision, values and messaging
- An accurate and tiered media list
- Upwards of one targeted campaign idea based on your requirements
- Planned and predicted communications with full synopses and working titles based on current industry issues and the news agenda, as well as a strategy for reactive communications
- An events and awards calendar
- A list of agreed spokespeople and their areas of expertise
- A bank of information to be used as the main resource for content writing
- Established processes for ways of working
We’re happy to sit in the driver’s seat.
Depending on the size of your business, our onboarding process can take anything from a week to a month to complete.
However, by the end of your onboarding period, you will have a fully costed, clear and comprehensive PR plan for up to 12 months of strategic activity.
PACKAGES AND PRICING
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We have developed an onboarding process that takes you on a journey of discovery, starting by challenging the status quo, your values and purpose. The outcome after 6 – 8 weeks is a full informed PR plan.