What is PR?

Public relations (PR) is the set of strategies and techniques related to raising awareness and managing how information about a company or individual is seen by the public and media. This can be done in a variety of ways such as social media management, press releases, content creation etc.

How much does PR cost?

There are no definitive numbers as to what PR costs, it will depend on what you are trying to achieve as a business or as an individual. Valuable PR takes time to be of benefit and should run alongside other marketing tools. A useful guide to what a business should be spending on PR is to take 10% of your GP as a starting point for a basic marketing & PR budget.

Do I need to sign a contract?

All PR and Social media campaigns are subject to a contract or service agreement no matter the length, whether it be a 12-month PR campaign or a quick-fire 4-week social & lead generation campaign.  It protects all parties and makes sure expectations are met.

What is B CORP?

Certified B corporations (B Corps), are companies verified by B Lap to meet high standards of environmental and social performance, accountability and transparency. Transforming the global economy to benefit all people, communities and the planet.

What is SEO?

SEO means search engine optimization and it is the process used to optimize a website’s technical configuration. This is important because it means that your brand/ business can become easily findable, more relevant and popular towards user search queries.

What’s the difference between B2B and B2C?

B2B (business-to-business) is the exchange of products, services or information between businesses whereas B2C (business-to-consumer) refers to the process of businesses selling products and services directly to consumers.

What social media should I be using for my company?

As the top business networking platform on the social media scene, LinkedIn should be a priority. However, that’s not to say that other social media platforms aren’t just as important. To develop an effective social strategy and brand awareness, using a variety of platforms can help to elevate your business, this could include Facebook, Twitter, Instagram or TikTok.

What is the difference between an editorial and an advertorial?

Editorial is unpaid, organic content which is published in print or on the internet and is designed to inform, educate or entertain consumers. On the other hand, an advertorial is paid content that appears in the form of an article, it is often referred to as paid media or sponsored content.

What is a stakeholder PR?

Public relations can help companies to promote and protect their image, products and policies with stakeholders. Stakeholders are the interested parties in the company, such as suppliers, shareholders, consumers and employees.

What is AI and can it help my business?

Artificial intelligence is the science of making machines that think like humans. With AI’s ability to process vast amounts of data, it’s able to boost key performance metrics such as revenue, productivity, business growth, digital transformation and efficiency.

What’s the benefit of blogging?

Blogging for your business gives you the chance to get into the minds of your consumers and answer related questions. Not only will you increase the possibility that your page viewers will return, but you will also gain the attention of potential buyers and engage them with your content.

How can PR help in a crisis?

Sometimes organisations will be faced with negative situations that attract the attention of the media, PR can help to manage your message about the crisis and liaise with journalists in a professional manner to minimise coverage at the same time.