{"id":3403,"date":"2023-12-30T15:28:26","date_gmt":"2023-12-30T15:28:26","guid":{"rendered":"https:\/\/rumpus.in-testing.co.uk\/?page_id=3403"},"modified":"2024-01-11T12:31:58","modified_gmt":"2024-01-11T12:31:58","slug":"faqs","status":"publish","type":"page","link":"https:\/\/rumpuspr.com\/faqs\/","title":{"rendered":"FAQ&#8217;s"},"content":{"rendered":"\r\n<style>\r\n    #innerpage-hero-block_f1c56506291fd4d3869e83929d5793b8{\r\n        background-color:     }\r\n\r\n\r\n            #innerpage-hero-block_f1c56506291fd4d3869e83929d5793b8{\r\n            background-image: url(https:\/\/rumpuspr.com\/wp-content\/uploads\/2024\/01\/Faqs-sml.svg);\r\n        }\r\n    <\/style>\r\n\r\n<!-- Our front-end template -->\r\n<section id=\"innerpage-hero-block_f1c56506291fd4d3869e83929d5793b8\" class=\"innerpage-hero  min-h-[150vw] sm:min-h-[100dvh] md:min-h-[100vh] bg-no-repeat bg-cover bg-center relative flex flex-col\">\r\n\r\n    \r\n    \r\n    <div class=\"site-container flex flex-col h-full lg:min-h-[80vh] mt-auto\">\r\n        \r\n        <div id=\"innerpage-hero-text\" class=\"text-container md:max-w-[60%]  2xl:max-w-[51%]  !mt-auto relative flex flex-row justify-between items-end\" style=\"color: \">\r\n            <div class=\"text-content mr-auto\">\r\n                                            <\/div>\r\n\r\n            \r\n            <svg class=\"relative anchor flex-shrink-0 ml-50\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.264\" height=\"38.576\" viewBox=\"0 0 22.264 38.576\">\r\n                <g id=\"Group_19\" data-name=\"Group 19\" transform=\"translate(-1242.505 -1910.98)\">\r\n                    <path id=\"Path_41\" data-name=\"Path 41\" d=\"M1264.08,1937.736l-10.444,10.444-10.444-10.444\" fill=\"none\" stroke=\"\" stroke-miterlimit=\"10\" stroke-width=\"1.947\"\/>\r\n                    <line id=\"Line_1\" data-name=\"Line 1\" y1=\"37.199\" transform=\"translate(1253.637 1910.98)\" fill=\"none\" stroke=\"\" stroke-miterlimit=\"10\" stroke-width=\"1.947\"\/>\r\n                <\/g>\r\n            <\/svg>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n    <style>\n        @media only screen and (min-width: 50px) {\n      #text-block-block_d956feab55d730a4d10c4001c694e40f {\n        margin: ;\n        padding:       }\n    }\n      @media only screen and (min-width: 576px) {\n      #text-block-block_d956feab55d730a4d10c4001c694e40f {\n        margin: ;\n        padding:       }\n    }\n      @media only screen and (min-width: 768px) {\n      #text-block-block_d956feab55d730a4d10c4001c694e40f {\n        margin: ;\n        padding:       }\n    }\n      @media only screen and (min-width: 1200px) {\n      #text-block-block_d956feab55d730a4d10c4001c694e40f {\n        margin: ;\n        padding:       }\n    }\n      @media only screen and (min-width: 1500px) {\n      #text-block-block_d956feab55d730a4d10c4001c694e40f {\n        margin: -700px 0px 0px 0px;\n        padding: 0px 0px 50px 0px      }\n    }\n    <\/style>\n  \r\n<!-- Our front-end template -->\r\n<section id=\"text-block-block_d956feab55d730a4d10c4001c694e40f\" class=\"text-block  my-64 md:my-100 xl:my-120 2xl:mt-192 2xl:mb-165\">\r\n    <div class=\"site-container grid gap-30\">\r\n                        <div class=\"copy\">\r\n                        <h3><\/h3>\n<h3><strong>What is PR?<\/strong><\/h3>\n<p>Public relations (PR) is the set of strategies and techniques related to raising awareness and managing how information about a company or individual is seen by the public and media. This can be done in a variety of ways such as social media management, press releases, content creation etc.<\/p>\n<h3><strong>How much does PR cost?<\/strong><\/h3>\n<p>There are no definitive numbers as to what PR costs, it will depend on what you are trying to achieve as a business or as an individual. Valuable PR takes time to be of benefit and should run alongside other marketing tools. A useful guide to what a business should be spending on PR is to take 10% of your GP as a starting point for a basic marketing &amp; PR budget. We have some cost guides for PR <u>here <\/u>and social media <u>here<\/u>.<\/p>\n<h3><strong>Do I need to sign a contract?<\/strong><\/h3>\n<p>All PR and Social media campaigns are subject to a contract or service agreement no matter the length, whether it be a 12-month PR campaign or a quick-fire 4-week social &amp; lead generation campaign.\u00a0 It protects all parties and makes sure expectations are met.<\/p>\n<h3><strong>What is B CORP? <\/strong><\/h3>\n<p>Certified B corporations (B Corps), are companies verified by B Lap to meet high standards of environmental and social performance, accountability and transparency. Transforming the global economy to benefit all people, communities and the planet.<\/p>\n<h3><strong>What is SEO?<\/strong><\/h3>\n<p>SEO means search engine optimization and it is the process used to optimize a website&#8217;s technical configuration. This is important because it means that your brand\/ business can become easily findable, more relevant and popular towards user search queries.<\/p>\n<h3><strong>What\u2019s the difference between B2B and B2C?<\/strong><\/h3>\n<p>B2B (business-to-business) is the exchange of products, services or information between businesses whereas B2C (business-to-consumer) refers to the process of businesses selling products and services directly to consumers.<\/p>\n<h3><strong>What social media should I be using for my company? <\/strong><\/h3>\n<p>As the top business networking platform on the social media scene, LinkedIn should be a priority. However, that\u2019s not to say that other social media platforms aren\u2019t just as important. To develop an effective social strategy and brand awareness, using a variety of platforms can help to elevate your business, this could include Facebook, Twitter, Instagram or TikTok.<\/p>\n<h3><strong>What is the difference between an editorial and an advertorial? <\/strong><\/h3>\n<p>Editorial is unpaid, organic content which is published in print or on the internet and is designed to inform, educate or entertain consumers. On the other hand, an advertorial is paid content that appears in the form of an article, it is often referred to as paid media or sponsored content.<\/p>\n<h3><strong>What is a stakeholder PR?<\/strong><\/h3>\n<p>Public relations can help companies to promote and protect their image, products and policies with stakeholders. Stakeholders are the interested parties in the company, such as suppliers, shareholders, consumers and employees.<\/p>\n<h3><strong>What is AI and can it help my business? <\/strong><\/h3>\n<p>Artificial intelligence is the science of making machines that think like humans. With AI&#8217;s ability to process vast amounts of data, it\u2019s able to boost key performance metrics such as revenue, productivity, business growth, digital transformation and efficiency.<\/p>\n<h3><strong>What\u2019s the benefit of blogging?<\/strong><\/h3>\n<p>Blogging for your business gives you the chance to get into the minds of your consumers and answer related questions. Not only will you increase the possibility that your page viewers will return, but you will also gain the attention of potential buyers and engage them with your content.<\/p>\n<h3><strong>How can PR help in a crisis?<\/strong><\/h3>\n<p>Sometimes organisations will be faced with negative situations that attract the attention of the media, PR can help to manage your message about the crisis and liaise with journalists in a professional manner to minimise coverage at the same time.<\/p>\n                    <\/div>\r\n                    <\/div>\r\n<\/section>\n\n\r\n<!-- Our front-end template -->\r\n<section id=\"text-block-block_17ecf0df7a9f1f3c0a1f1faf09d7964a\" class=\"text-block  my-64 md:my-100 xl:my-120 2xl:mt-192 2xl:mb-165\">\r\n    <div class=\"site-container grid gap-30\">\r\n                        <div class=\"animate-title max-w-[1250px]\">\r\n                                            <\/div>\r\n                    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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