{"id":1994,"date":"2023-12-14T15:51:01","date_gmt":"2023-12-14T15:51:01","guid":{"rendered":"https:\/\/rumpus.in-testing.co.uk\/?post_type=noise&#038;p=1994"},"modified":"2024-01-12T08:18:54","modified_gmt":"2024-01-12T08:18:54","slug":"mcs-green-homes-grant","status":"publish","type":"noise","link":"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/","title":{"rendered":"MCS"},"content":{"rendered":"\r\n<!-- Our front-end template -->\r\n<section id=\"text-images-block-block_83da7567c3b7079f37a4431a81f1ab44\" class=\"text-images-block  relative\">\r\n    <div class=\"site-container relative\">\r\n                    <div class=\"header px-26 py-15 bg-yellow w-full\">\r\n                <h4 class=\"xl:!text-22 2xl:!text-24 font-bold leading-1\">THE BRIEF<\/h4>\r\n            <\/div>\r\n        \r\n                    <div class=\"text-container copy mt-54 mb-70 max-w-[610px]\">\r\n                <p>The government launched the Green Homes Grant \u2013 a \u00a32bn fund to accelerate the domestic uptake of green technology. As the industry quality mark for renewable energy installations, MCS certification was a key requirement for work being completed under the new scheme. MCS employed Rumpus to help the company own the conversation around the launch of the Green Homes Grant.<\/p>\n            <\/div>\r\n        \r\n                    <img decoding=\"async\" class=\"md:absolute md:right-0 md:-top-30  max-w-[80%] md:max-w-[calc(100%-610px)] mb-30\" src=\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/10\/Group-721d.png\" alt=\"\">\r\n        \r\n            <\/div>\r\n\r\n    <\/section>\n\n\r\n<!-- Our front-end template -->\r\n<section id=\"text-images-block-block_02410d3812fabe05d82151396b268cea\" class=\"text-images-block  relative\">\r\n    <div class=\"site-container relative\">\r\n                    <div class=\"header px-26 py-15 bg-yellow w-full\">\r\n                <h4 class=\"xl:!text-22 2xl:!text-24 font-bold leading-1\">OUR OBJECTIVES<\/h4>\r\n            <\/div>\r\n        \r\n                    <div class=\"text-container copy mt-54 mb-70 max-w-[610px]\">\r\n                <ul>\n<li>To establish MCS as the go-to authority on the Green Homes Grant<\/li>\n<li>To gain national press coverage<\/li>\n<li>To react to press commentary ensuring that information was clear and concise<\/li>\n<\/ul>\n            <\/div>\r\n        \r\n        \r\n                    <div class=\"image-container grid sm:grid-cols-2 gap-24 mb-66\">\r\n                \r\n                                    <img decoding=\"async\" class=\"w-full h-auto aspect-[623\/408]\" src=\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/9-1.png\" alt=\"\">\r\n                \r\n                \r\n                                    <img decoding=\"async\" class=\"w-full h-auto aspect-[623\/408]\" src=\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/10-1.png\" alt=\"\">\r\n                \r\n                            <\/div>\r\n            <\/div>\r\n\r\n    <\/section>\n\n\r\n<!-- Our front-end template -->\r\n<section id=\"text-images-block-block_129df28c4d012b523d2826fa2a33393c\" class=\"text-images-block  relative\">\r\n    <div class=\"site-container relative\">\r\n                    <div class=\"header px-26 py-15 bg-yellow w-full\">\r\n                <h4 class=\"xl:!text-22 2xl:!text-24 font-bold leading-1\">OUR SOLUTION<\/h4>\r\n            <\/div>\r\n        \r\n                    <div class=\"text-container copy mt-54 mb-70 max-w-[610px]\">\r\n                <p>Preparation is a key factor when gaining leverage and voice around this narrative and we established this from the outset. We delivered media training to the team, inclusive of the lead spokesperson chief executive, Ian Rippin. We also surveyed MCS installers to gain insights on their views of the Green House Grant ahead of the launch.<\/p>\n<p>We then generated a proactive and reactive press office and worked with our contacts to begin MCS\u2019s contribution to the narrative. The news was prevalent and we engaged with all comments from journalists, offering strong opinion from MCS, ensuring their spokespeople were involved from the outset. We targeted key national news outlets, including the Daily Mail, Evening Standard, MailOnline, Sunday\/Daily Telegraph, The Times and MSN.<\/p>\n<p>As our press contribution increased, this naturally led to Ian Rippin being seen as the go to authority on the scheme.<\/p>\n            <\/div>\r\n        \r\n                    <img decoding=\"async\" class=\"md:absolute md:right-0 md:-top-30  max-w-[80%] md:max-w-[calc(100%-610px)] mb-30\" src=\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/10\/bg-shape.png\" alt=\"\">\r\n        \r\n            <\/div>\r\n\r\n            <img decoding=\"async\" class=\"absolute right-0 2xl:right-50 -bottom-100 -z-10 hidden lg:block\" src=\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/10\/timeline.svg\" alt=\"\">\r\n    <\/section>\n\n\r\n<!-- Our front-end template -->\r\n<section id=\"results-block_bf1f94780a6a579b8a1a4c1c33240667\" class=\"results  bg-grey-300 pt-56 lg:pt-96 pb-48 lg:pb-86 relative\">\r\n\r\n    <a class=\"absolute hidden lg:block right-20 xl:right-50 2xl:right-130 top-96 z-10\" href=\"\/talk-to-us\">\r\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"63.412\" height=\"47.704\" viewBox=\"0 0 63.412 47.704\">\r\n        <path id=\"Path_6740\" data-name=\"Path 6740\" d=\"M1680.474,20.838h2.949l-1.475-4.219Zm-13.517-7.968h8.7v2.792h-2.7v9.873h-3.291V15.662h-2.7Zm13.195,0h3.594l4.824,12.665h-3.516l-.752-2.2h-4.707l-.752,2.2h-3.515Zm9.439,0h3.291v9.882h3.955v2.783h-7.246Zm16.321,0h4.072l-5.029,5.995,5.5,6.67h-4.268l-4.287-5.488v5.488h-3.291V12.87h3.291v5.224ZM1656.374,0V39.244h44.586v8.465l8.6-8.465h10.229V0Z\" transform=\"translate(-1656.374 -0.005)\"\/>\r\n      <\/svg>\r\n    <\/a>\r\n\r\n    <div class=\"site-container\">\r\n                    <div class=\"header px-26 py-15 bg-black w-full mb-27\">\r\n                <h4 class=\"xl:!text-22 2xl:!text-24 font-bold leading-1 text-yellow\">OUR RESULTS<\/h4>\r\n            <\/div>\r\n        \r\n                    <div class=\"grid sm:grid-cols-2 md:grid-cols-3 gap-x-20 lg:gap-x-27 gap-y-15 lg:gap-y-33 w-full mb-34\">\r\n                \r\n                <div class=\"single-stat px-38 lg:px-50 pt-22 pb-22 bg-[#1D1D1B]\">\r\n                    <div class=\"text-white leading-1 font-bold text-60 xl:!text-75 tracking-tight\">26<\/div>\r\n                    <span class=\"text-18 sm:text-20 md:text-22 lg:text-23 2xl:text-25 text-yellow\">PIECES <br> OF <br> COVERAGE <\/span>\r\n                <\/div>\r\n\r\n                \r\n                <div class=\"single-stat px-38 lg:px-50 pt-22 pb-22 bg-[#1D1D1B]\">\r\n                    <div class=\"text-white leading-1 font-bold text-60 xl:!text-75 tracking-tight\">6<\/div>\r\n                    <span class=\"text-18 sm:text-20 md:text-22 lg:text-23 2xl:text-25 text-yellow\">ARTICLES IN<br>  NATIONAL <br> PRESS<\/span>\r\n                <\/div>\r\n\r\n                \r\n                <div class=\"single-stat px-38 lg:px-50 pt-22 pb-22 bg-[#1D1D1B]\">\r\n                    <div class=\"text-white leading-1 font-bold text-60 xl:!text-75 tracking-tight\">4.9M<\/div>\r\n                    <span class=\"text-18 sm:text-20 md:text-22 lg:text-23 2xl:text-25 text-yellow\">ONLINE <br> COVERAGE <br> VIEWS<\/span>\r\n                <\/div>\r\n\r\n                \r\n                <div class=\"single-stat px-38 lg:px-50 pt-22 pb-22 bg-[#1D1D1B]\">\r\n                    <div class=\"text-white leading-1 font-bold text-60 xl:!text-75 tracking-tight\">2<\/div>\r\n                    <span class=\"text-18 sm:text-20 md:text-22 lg:text-23 2xl:text-25 text-yellow\">BYLINED <br> ARTICLES<\/span>\r\n                <\/div>\r\n\r\n                \r\n                <div class=\"single-stat px-38 lg:px-50 pt-22 pb-22 bg-[#1D1D1B]\">\r\n                    <div class=\"text-white leading-1 font-bold text-60 xl:!text-75 tracking-tight\">1<\/div>\r\n                    <span class=\"text-18 sm:text-20 md:text-22 lg:text-23 2xl:text-25 text-yellow\">REGULAR<br>  COLUMN IN<br> TRADE <br> PRESS<\/span>\r\n                <\/div>\r\n\r\n                \r\n                <div class=\"single-stat px-38 lg:px-50 pt-22 pb-22 bg-[#1D1D1B]\">\r\n                    <div class=\"text-white leading-1 font-bold text-60 xl:!text-75 tracking-tight\">48.8K<\/div>\r\n                    <span class=\"text-18 sm:text-20 md:text-22 lg:text-23 2xl:text-25 text-yellow\">COVERAGE <br> VIEWS <br> ON <br> SOCIAL<\/span>\r\n                <\/div>\r\n\r\n                            <\/div>\r\n        \r\n        \r\n            <\/div>\r\n<\/section>\n\n\r\n<!-- Our front-end template -->\r\n    <section id=\"carousel-block_c428eca1e857eded8db4001dce22ba97\" class=\"carousel  my-56 md:my-80 relative overflow-hidden\">\r\n        <div class=\"site-container\">\r\n            <div class=\"carousel-container\">\r\n                <div class=\"swiper-wrapper\">\r\n                    \r\n                    <a href=\"https:\/\/rumpuspr.com\/noise\/altered-space-onboarding\/\" class=\"swiper-slide\">\r\n                        <div class=\"image-container relative w-full h-auto aspect-[1.04\/1]\">\r\n                                                            <img decoding=\"async\" class=\"absolute w-full h-full object-cover\" src=\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/1-1.png\" alt=\"\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"title-container bg-yellow px-8 pt-25 pb-20 text-black\">\r\n                            <h2 class=\"animate-title intro font-bold leading-[1.15] font-futura\">Altered\/Space<\/h2>\r\n                        <\/div>\r\n\r\n                        <div class=\"sector-container bg-black text-white flex flex-row items-center uppercase px-10 py-20 md:py-28 text-11 md:text-[13.08px] font-medium tracking-wider font-futura\">\r\n                            <span>SECTOR<\/span>\r\n                            <span class=\"ml-36\">BUILT ENVIRONMENT<\/span>\r\n                        <\/div>\r\n                    <\/a>\r\n\r\n                    \r\n                    <a href=\"https:\/\/rumpuspr.com\/noise\/seddon-construction\/\" class=\"swiper-slide\">\r\n                        <div class=\"image-container relative w-full h-auto aspect-[1.04\/1]\">\r\n                                                            <img decoding=\"async\" class=\"absolute w-full h-full object-cover\" src=\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/10\/Apprentice-Induction-Day-2022-2-scaled.jpg\" alt=\"\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"title-container bg-yellow px-8 pt-25 pb-20 text-black\">\r\n                            <h2 class=\"animate-title intro font-bold leading-[1.15] font-futura\">Seddon<\/h2>\r\n                        <\/div>\r\n\r\n                        <div class=\"sector-container bg-black text-white flex flex-row items-center uppercase px-10 py-20 md:py-28 text-11 md:text-[13.08px] font-medium tracking-wider font-futura\">\r\n                            <span>SECTOR<\/span>\r\n                            <span class=\"ml-36\">BUILT ENVIRONMENT<\/span>\r\n                        <\/div>\r\n                    <\/a>\r\n\r\n                    \r\n                    <a href=\"https:\/\/rumpuspr.com\/noise\/watson-public-consultation\/\" class=\"swiper-slide\">\r\n                        <div class=\"image-container relative w-full h-auto aspect-[1.04\/1]\">\r\n                                                            <img decoding=\"async\" class=\"absolute w-full h-full object-cover\" src=\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/16.png\" alt=\"\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"title-container bg-yellow px-8 pt-25 pb-20 text-black\">\r\n                            <h2 class=\"animate-title intro font-bold leading-[1.15] font-futura\">Watson<\/h2>\r\n                        <\/div>\r\n\r\n                        <div class=\"sector-container bg-black text-white flex flex-row items-center uppercase px-10 py-20 md:py-28 text-11 md:text-[13.08px] font-medium tracking-wider font-futura\">\r\n                            <span>SECTOR<\/span>\r\n                            <span class=\"ml-36\">BUILT ENVIRONMENT<\/span>\r\n                        <\/div>\r\n                    <\/a>\r\n\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"swiper-button swiper-button__left absolute left-0 top-1\/2 -translate-y-1\/2 z-20\"><\/div>\r\n        <div class=\"swiper-button swiper-button__right absolute right-0 top-1\/2 -translate-y-1\/2 z-20\"><\/div>\r\n    <\/section>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2018,"menu_order":0,"template":"","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"sector":[16],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Targeted media relations for green energy. - Rumpus<\/title>\n<meta name=\"description\" content=\"We also surveyed MCS installers to gain insights on their views of the Green House Grant ahead of the launch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeted media relations for green energy. - Rumpus\" \/>\n<meta property=\"og:description\" content=\"We also surveyed MCS installers to gain insights on their views of the Green House Grant ahead of the launch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/\" \/>\n<meta property=\"og:site_name\" content=\"Rumpus\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-12T08:18:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1493\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/\",\"url\":\"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/\",\"name\":\"Targeted media relations for green energy. - Rumpus\",\"isPartOf\":{\"@id\":\"https:\/\/rumpuspr.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/11.png\",\"datePublished\":\"2023-12-14T15:51:01+00:00\",\"dateModified\":\"2024-01-12T08:18:54+00:00\",\"description\":\"We also surveyed MCS installers to gain insights on their views of the Green House Grant ahead of the launch.\",\"breadcrumb\":{\"@id\":\"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/#primaryimage\",\"url\":\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/11.png\",\"contentUrl\":\"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/11.png\",\"width\":2240,\"height\":1493},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rumpuspr.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noises\",\"item\":\"https:\/\/rumpuspr.com\/noises\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MCS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rumpuspr.com\/#website\",\"url\":\"https:\/\/rumpuspr.com\/\",\"name\":\"Rumpus\",\"description\":\"A B Corp impact agency integrating reputational PR with unafraid ideas.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rumpuspr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Targeted media relations for green energy. - Rumpus","description":"We also surveyed MCS installers to gain insights on their views of the Green House Grant ahead of the launch.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/","og_locale":"en_GB","og_type":"article","og_title":"Targeted media relations for green energy. - Rumpus","og_description":"We also surveyed MCS installers to gain insights on their views of the Green House Grant ahead of the launch.","og_url":"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/","og_site_name":"Rumpus","article_modified_time":"2024-01-12T08:18:54+00:00","og_image":[{"width":2240,"height":1493,"url":"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/11.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/","url":"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/","name":"Targeted media relations for green energy. - Rumpus","isPartOf":{"@id":"https:\/\/rumpuspr.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/#primaryimage"},"image":{"@id":"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/#primaryimage"},"thumbnailUrl":"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/11.png","datePublished":"2023-12-14T15:51:01+00:00","dateModified":"2024-01-12T08:18:54+00:00","description":"We also surveyed MCS installers to gain insights on their views of the Green House Grant ahead of the launch.","breadcrumb":{"@id":"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/#primaryimage","url":"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/11.png","contentUrl":"https:\/\/rumpuspr.com\/wp-content\/uploads\/2023\/12\/11.png","width":2240,"height":1493},{"@type":"BreadcrumbList","@id":"https:\/\/rumpuspr.com\/noise\/mcs-green-homes-grant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rumpuspr.com\/"},{"@type":"ListItem","position":2,"name":"Noises","item":"https:\/\/rumpuspr.com\/noises\/"},{"@type":"ListItem","position":3,"name":"MCS"}]},{"@type":"WebSite","@id":"https:\/\/rumpuspr.com\/#website","url":"https:\/\/rumpuspr.com\/","name":"Rumpus","description":"A B Corp impact agency integrating reputational PR with unafraid ideas.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rumpuspr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/rumpuspr.com\/wp-json\/wp\/v2\/noise\/1994"}],"collection":[{"href":"https:\/\/rumpuspr.com\/wp-json\/wp\/v2\/noise"}],"about":[{"href":"https:\/\/rumpuspr.com\/wp-json\/wp\/v2\/types\/noise"}],"version-history":[{"count":8,"href":"https:\/\/rumpuspr.com\/wp-json\/wp\/v2\/noise\/1994\/revisions"}],"predecessor-version":[{"id":2594,"href":"https:\/\/rumpuspr.com\/wp-json\/wp\/v2\/noise\/1994\/revisions\/2594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rumpuspr.com\/wp-json\/wp\/v2\/media\/2018"}],"wp:attachment":[{"href":"https:\/\/rumpuspr.com\/wp-json\/wp\/v2\/media?parent=1994"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/rumpuspr.com\/wp-json\/wp\/v2\/sector?post=1994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}