195 pieces of
New investors resulting
from online coverage
Frazer Fearnhead established
as industry expert
The House Crowd launched in 2012 as the world’s first property crowdfunding platform, democratising property investment by enabling people to invest in bricks and mortar for £1,000.
In 2015, Rumpus was tasked with raising The House Crowd’s profile amongst UK investors who often don’t recognise property crowdfunding as a credible mainstream investment option.
We devised an awareness-boosting media relations strategy to secure coverage across national, trade, regional and broadcast media. This included bolstering the company’s credibility by establishing CEO, Frazer Fearnhead, as an industry thought leader.
We generated a stream of quality content, launching targeted media relations campaigns to promote new products or developments.