350 pieces of product coverage
Over 50 links, improving domain authority
Reported 6% increase in annual sales
Rumpus was tasked with supporting the growth of the high street retailer through product placement in national and lifestyle press.
This included engaging with beauty bloggers and securing valuable coverage for deals and promotions.
We devised a series of consumer releases to support key promotional dates, including: Valentine’s Day, Mother’s Day, Fragrance Day, Black Friday and Christmas.
We introduced key beauty journalists to the brand, building valuable relationships, and managed high profile celebrity fragrance launches from Juan Mata of Manchester United and Alesha Dixon.