Retail PR

We have decades of experience in retail and FMCG PR and marketing, delivering creative campaigns for brands that secure listings, boost footfall and deliver product sales.

With a strong background in wines and spirits PR, we have built up a wealth of retail and FMCG contacts over the years, which we tap into to get your brand noticed, using multi-channel marketing methods to create the right noise.

Sales are our speciality and we have helped everyone from department stores to multi-million-pound global retailers to achieve them. Our specialist team can devise the perfect integrated communications strategy for your business, combining national product placement, creative consumer events, content marketing and social media to generate footfall and online sales.

One example saw us increase footfall for Manchester department store, Housing Units, through creative in-store events, while building an engaged social media community of 60,000 and counting. A mixture of blogger and shopper events, eye-catching video content and strategic media relations have helped Housing Units’ sales to continue to grow year-on-year.

Our product placement and retail trade press experts achieved 250 pieces of quality coverage for high street chain, The Fragrance Shop, over a three-month period, directly increasing its Christmas sales by 6% on the previous year.

Social responsibility

We’re living in a world where people want to know the ethics behind a product, or the sustainability strategies of a retailer they’re buying from. Ultimately, exactly what they are purchasing.

We communicate this to your customers, whether creating targeted content, handling customer queries, or engaging with communities online. Our messages get people talking.

Read more about our work with retail and FMCG brands below.

The Fragrance Shop Case Study