Perfectly Clear Water 2018-03-04T22:58:46+00:00

From zero to 44,000 likes on Facebook

From zero to 15,000 followers on Twitter

Doubled distribution coverage


After three years of providing trade PR support to flavoured water brand, Perfectly Clear, Rumpus was asked to create social media channels and grow the brand’s online presence, targeting consumers directly.

Perfectly Clear had been regarded as a soft brand, but had few direct competitors. The brief was to help generate brand awareness amongst its audience, support distribution, launch new flavours and develop brand voice through a regular blog.


We created Facebook, Twitter and Instagram accounts and built a loyal following on each.

After building this baseline, Rumpus helped Perfectly Clear to formulate an irreverent campaign to further boost engagement and highlight its sugar free status. Jumping on the consumer’s growing awareness of hidden sugars, the ‘No S**** Science’ campaign gained cut-through for the brand’s key message – Great taste, Zero sugar.

Throughout this period, we created series of video and competitions to keep building the Perfectly Clear community.


Loyal following in excess of 40,000 people in under three years.

Video amplified through social media had over 56,000 views on You Tube

Three award nominations for ‘best use of social media.’

Built a Facebook community of 44,000.

Built a Twitter community of 15,000.

Edited 20 short form videos that increased engagement.

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