Writing great titles is an essential skill for anyone writing for SEO. Why? Well, your title helps readers and search engines understand what your page is about.
However, it’s not as simple as adding in a keyword, so we’re looking at what an SEO title is, and how to write some great ones.
Starting with the basics. What are we talking about here? Well… it can be two different things. Firstly, we have H1’s, which refers to the HTML heading. Often, it’s the most prominent heading on the page. To avoid confusion, we’ll refer to these as page titles.
We also have title tags which are what show up in the browser tab and probably the search engine results pages (SERPs). These let Google know the relevance of your page. We’ll refer to these as your SEO title.
What makes it even more confusing is these can be the same phrase but for better results, they’re sometimes slightly different.
Your SEO title is usually the first thing readers see before they’ve made it to your website.
Altering your SEO title improves click-through rate to your website but having a good page title keeps readers engaged helping search engines understand exactly what your page is all about. The page title appeals to readers without having to compete with search engine ads, snippets, and featured images the way that the title tag does.
Now onto the good stuff, our tips to quickly improve your titles…
SEO is all about keywords, and it’s important to include your keyword in both your page and SEO titles, so it’s clear to readers, and search engines, what the focus of your page is. It’s always best to include your keyword towards the start of your title. We’ve all got short attention spans so the sooner the word is read the better.
2. Keep it unique
Each page on your website should have a distinct and individual purpose, so ensure your title, and keyword reflects this. Using unique titles means your pages won’t be competing against each other for their spots on search engine results.
3. Write for the person
While writing for SEO is important to get your content seen by people, it’s important it can be read by an actual person. Readability scores, measured by SEO plugins such as Yoast, also impact how successful your SEO is.
Simply put: your title should be written for your audience, not for the search engine.
This means that your page title should offer something useful to your reader or spark an emotion that will encourage them to click.
Play around with your SEO titles. While there is a formula and a method to the madness, it’s still important that all your content appeals to the people using a search engine.