Intelligent Disruption

At the heart of everything we do at Rumpus lies our Intelligent Disruption process: our way of approaching any creative challenge, problem, or brief.

A quick read of your website and social channels isn’t enough for us to get under the skin of your business.

From day one, we need to have a thorough understanding of what makes you tick, meeting people at all levels to give us a 360° view of your challenges and objectives.

We’ll use this intelligence to inform how we work together, giving us all we need for a content campaign that disrupts the marketplace to deliver stand-out results.

So, what…?

Underpinning Intelligent Disruption is our ‘So, what?’ principle.

Where some agencies might shy away from the difficult questions, we believe they’re fundamental.

From onboarding to campaign and project delivery, we’ll challenge perceptions of what makes a great story, which marketing channels you should be using, and how you can achieve your goals.

So, what…

…is the news?

…makes you unique?

…does your CSR strategy look like?

…would your employees say about working for you?


Before work begins, we’ll take you through our onboarding process. This will ensure we have all the tools we need to put together an effective content strategy to suit your budget. We know that every brand is different – from SMEs to global enterprises.

So, we’ll work with you to decide on just how deep we’ll need to dive during this period.

Our tailor made onboarding sessions include (depending on your needs):

  • Your mission, vision, and values
  • Business and marketing objectives
  • Challenges and goals
  • Stakeholder/spokesperson interviews
  • Success factors and measurement
  • Desk research – your sector and competitors
  • Content strategy (3, 6 or 12 months)

Get in touch

Does the ID process sound right for you?