300 pieces of trade coverage
Acquisition from NorthEdge Capital Fund
50 pieces of business press profile building
Bottler and soft drinks manufacturer, Clearly Drinks, required a sustained PR campaign that would raise the profile of both its branded portfolio and the company.
The company has a number of trader brands and hero brand, Perfectly Clear. The program needed to make an impact with several key audiences: mainly independent retailers and business press.
- Trade press engagement: sustained trade press coverage was needed to get the brand in front of retailers. We established Clearly Drinks as an industry thought leader through insightful feature contributions, news releases and strategic advert placement.
- Regular business updates on successes
- We used LinkedIn to build the corporate story
- Positioned Clearly Drinks as the low sugar drink champion
- Aligned Clearly Drinks with the Sugarwise movement