Content-led support driving growth of a major UK manufacturer
Rumpus works with WEPA UK – one of the leading household paper manufacturers for some of the UK and Irelands’ biggest retailers – delivering all external communication and content for the business in line with the pan-European WEPA Group.
What we did…
In our role as the retained UK communications team, we have:
Implemented a pan-European communications strategy, in line with all territories’ wider PR and social media goals
Redesigned the UK website in line with group corporate brand guidelines
Revitalised the UK LinkedIn page and overseen its migration to the group page
Produced engaging social media content, with a focus on employee and technical awareness and rich imagery
Formulated a robust crisis management plan for all aspects of the UK operation
Put the crisis plan into action during the coronavirus crisis, managing media enquiries across national and broadcast press
Key results include:
Secured high profile national and broadcast coverage on the stockpiling of toilet roll during the COVID-19 pandemic, including a slot on Sky News for WEPA UK’s managing director
Positioned WEPA as the go-to commentator on own-label toilet roll manufacturing and sales in trade press, with high profile comments in The Grocer’s Household feature three years in a row
Achieved an average of 33,000 monthly impressions for UK-targeted content on the WEPA Group LinkedIn page
Drove 56% year-on-year growth (2019/20) for WEPA UK website traffic
What we achieved…
Pieces of Coverage
0Crises Managed Effectively
Media Split (%)
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