WEPA

In our role as the retained UK communications team, we have:

• Implemented a pan-European communications strategy, in line with all territories’ wider PR and social media goals
• Redesigned the UK website in line with group corporate brand guidelines
• Revitalised the UK LinkedIn page and overseen its migration to the group page
• Produced engaging social media content, with a focus on employee and technical awareness and rich imagery
• Formulated a robust crisis management plan for all aspects of the UK operation
• Put the crisis plan into action during the coronavirus crisis, managing media enquiries across national and broadcast press

Key results include:

• Secured high profile national and broadcast coverage on the stockpiling of toilet roll during the COVID-19 pandemic, including a slot on Sky News for WEPA UK’s managing director
• Positioned WEPA as the go-to commentator on own-label toilet roll manufacturing and sales in trade press, with high profile comments in The Grocer’s Household feature three years in a row
• Achieved an average of 33,000 monthly impressions for UK-targeted content on the WEPA Group LinkedIn page
• Drove 56% year-on-year growth (2019/20) for WEPA UK website traffic