The Big Idea
The friendly neighbourhood developer
Following a rebranding exercise, Rumpus has been helping regional developer and contractor, Watson Homes, to enhance its profile in the affordable homes market by building its reputation as ‘the friendly neighbourhood developer’. Our campaign centred on the family-run company’s standing as a quality partner to housing associations and local authorities.
Approach
What we did...
We implemented strong press office and social media support to position Watson as a key player in building the North West’s affordable homes, while creating a recognisable brand voice.
- Oversaw a brand refresh exercise and fine-tuned a new tone of voice to launch an impactful, revitalised website and social media presence
- Created bespoke, branded content for LinkedIn, in line with a partner-led content strategy
- Managed a full-scale public consultation event for Watson’s biggest development to date – 274 new affordable homes on a canal-side location in Little Lever
- Ran a more direct press office, to help ensure Watson was front and centre on all clients’ PR activity, from planning to completion
Key results include:
- Grew Watson’s LinkedIn presence from 142 to more than 4,000 in 18 months through organic content alone – a 2,700%+ increase
- Generated 182,592 total impressions for LinkedIn content in 2020 to date
- More than 70 pieces of coverage secured in priority media, including Construction Manager and Property Week
The Results
What we achieved...
Media Split (%)
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