Watson.
Driving stakeholder engagement
The challenge.
Affordable housing developer Watson Homes appointed Rumpus to promote its developments across the North West region. Watson works with a range of stakeholders, from Housing Associations to Local Authorities, and any communications needed to highlight these relationships.
Our objectives were to establish Watson as the leading affordable homes developer in the North West, strengthen Watson’s stakeholder relationships through press coverage and generate community engagement by highlighting the benefits of Watson’s developments to the local community.
Ourexecution.
Rumpus established a clear pipeline of Watson projects to ensure we kept up to date with the stages of each development. We set out a clear comms plan based on the most newsworthy stages of each development, which would range from ‘contracts exchanged’, ‘work begins ’, and ‘project completion’. Ahead of any communication, we outreached to all stakeholders involved and collaborated with them on content.
For high-level projects such as Green Street, Radcliffe and Lockside Walk, we coordinated site visits from Local Councilors, including a site tour and photography with a press release highlighting the visit.
Our involvement in this included coordinating timings, securing quotes from key spokespeople and briefing all parties on the day’s agenda.
Results
Pieces of coverage
Press visits with local authorities
Housing associations engaged
Online coverage views
Measurableimpact.
Our activity secured coverage for key developments, including Green Street, Radcliffe and Lockside Walk, helping to promote Watson’s developments while highlighting its relationships with key local stakeholders.