Project Description

The Big Idea

Implement a successful public consultation campaign

Rumpus was asked by long-term client, Watson, to manage a full public consultation campaign for Creams Mill & Hall Lane plans in Little Lever, a major new affordable housing development and regeneration of the Manchester, Bolton and Bury Canal. Due to coronavirus restrictions, the consultation was taken online – a first for Watson.

Approach

What we did…

Rumpus implemented a robust communications and digital strategy for the online public consultation, working with the planning team throughout the process

  • Prepared a full engagement strategy for an online public consultation, a new phenomenon for the industry.
  • Developed a website to act as the hub for the Creams Mill and Hall Lane plans.
  • Created and publicised an online questionnaire, hosted on the development website to gather public feedback and inform the final planning application.
  • Evaluated quantitative and qualitative data and produced a Statement of Community Involvement, in line with planning application requirements.
  • Issued press releases to local, regional and trade press, and booked print advertising in the Bolton News, the main local newspaper.
  • Produced marketing collateral and organised a COVID-safe leaflet drop for residents who couldn’t access the information online.

Key results include:

  • Secured coverage in key titles, including Bolton News, Manchester Evening News and key trade press.
  • Analysed all questionnaire responses and collated a database of 129 fully engaged residents to be kept updated throughout the development lifecycle.
  • All PR activity formed a core part of the Statement of Community Involvement, a vital element of the planning application.

The Results

What we achieved…

0
Pieces of Coverage
0Engaged Residents
Database collated by analysis of questionnaire responses
0Statement of Community Involvement
All activity formed part of SCI in the planning application

Media Split (%)

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