The Big Idea

Implement a successful public consultation campaign

Rumpus was asked by long-term client, Watson, to manage a full public consultation campaign for Creams Mill & Hall Lane plans in Little Lever, a major new affordable housing development and regeneration of the Manchester, Bolton and Bury Canal. Due to coronavirus restrictions, the consultation was taken online – a first for Watson.


What we did...

We implemented a robust communications and digital strategy for the online public consultation, working with the planning team throughout the process

  • Prepared a full engagement strategy for an online public consultation, a new phenomenon for the industry.
  • Developed a website to act as the hub for the Creams Mill and Hall Lane plans.
  • Created and publicised an online questionnaire, hosted on the development website to gather public feedback and inform the final planning application.
  • Evaluated quantitative and qualitative data and produced a Statement of Community Involvement, in line with planning application requirements.
  • Issued press releases to local, regional and trade press, and booked print advertising in the Bolton News, the main local newspaper.
  • Produced marketing collateral and organised a COVID-safe leaflet drop for residents who couldn’t access the information online.

Key results include:

  • Secured coverage in key titles, including Bolton News, Manchester Evening News and key trade press.
  • Analysed all questionnaire responses and collated a database of 129 fully engaged residents to be kept updated throughout the development lifecycle.
  • All PR activity formed a core part of the Statement of Community Involvement, a vital element of the planning application.

The Results

What we achieved...

Pieces of Coverage
0Engaged Residents
Database collated by analysis of questionnaire responses
0Statement of Community Involvement
All activity formed part of SCI in the planning application

Media Split (%)

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