Stephensons is steeped in family heritage and had survived over 150 years of trading, through world wars and recession. It was perfectly placed to use this history to drive coverage in traditional media, but also the company needed to make moves into the world of eCommerce and digital marketing.
At the start of the process, we introduced Facebook and Twitter and produced monthly blogs. Rumpus increased Stephensons digital awareness through this regular blogging and used digital to reach out to caterers, bars, restaurants and hospitality inﬂuencers to promote key objectives and create awareness throughout these communities.
We also produced a forward plan of trade press features to keep Stephensons front and centre highlighting the product portfolio. A major element of the plan was cleaning & hygiene PR as a major revenue driver for the business.