Project Description

The Big Idea

Brand awareness for leading cleaning, hygiene & catering wholesaler

Priestley Group

As the North West’s largest cleaning & catering showroom and cash and carry facility, Stephensons tasked Rumpus to raise its profile through media coverage and help the company make a digital transformation.

Approach

What we did...

Priestley Group

Stephensons is steeped in family heritage and had survived over 150 years of trading, through world wars and recession. It was perfectly placed to use this history to drive coverage in traditional media, but also the company needed to make moves into the world of eCommerce and digital marketing.

At the start of the process, we introduced Facebook and Twitter and produced monthly blogs.  Rumpus increased Stephensons digital awareness through this regular blogging and used digital to reach out to caterers, bars, restaurants and hospitality influencers to promote key objectives and create awareness throughout these communities.

We also produced a forward plan of trade press features to keep Stephensons front and centre highlighting the product portfolio. A major element of the plan was cleaning & hygiene PR as a major revenue driver for the business.

The Results

What we achieved...

0
pieces of coverage
0%
increase in web traffic
0million
impressions across print and digital

The long-term impact of our work placed Stephensons at the heart of the hospitality community.

The outreach across traditional, regional and social media networks resulted in a reach of over 2 million, through key editorial environments including Publicans Morning Advertiser, Caterer and Hotelkeeper, Pub and Bar, Cheshire Life and Manchester Evening News.

“We have had a great partnership with Rumpus PR for many years now and they have worked alongside us throughout our growth. Rumpus has supported the business by generating coverage that has not only helped to keep our current customer base informed, but raised awareness of our brand among potential future customers.”

Henry Stephenson
Managing Director of Stephensons Catering

Get in touch

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