Stock Farm Road.
Launching the world's largest data centre
Thechallenge.
We were tasked with introducing a new and completely unlaunched tech client planning to build the world’s largest data centre to the global press. The client had two major announcements: their initial plans for the groundbreaking facility and a subsequent unprecedented visit from a South Korean governor to California.
With such significant news at hand, it was our responsibility to secure top-tier media coverage, establish immediate credibility in a competitive market, and open doors for investment conversations through strategic media relations.
Our objectives were to secure an exclusive with the Wall Street Journal or Bloomberg as the client’s primary targets, generate substantial coverage across national and international business and tech publications, and position the client as a significant new player in the data centre industry. We also wanted to support the working relationship between the South Korean governor and the data centre team and create media momentum that would facilitate investment conversations.
Insightand strategy.
We developed a two-phase media approach to maximise impact and coverage.
For the initial launch, we implemented a tiered exclusive strategy – first securing the breaking news with the Wall Street Journal, then embargoing to select tier-one media, before finally distributing more widely to maximise coverage and reach.
For the gubernatorial visit, we leveraged the momentum from the initial announcement to secure additional coverage.
Results
Pieces of coverage
In the Wall Street Journal
High-profile interviews
Podcast appearance
Ourexecution.
For the initial launch, we crafted a compelling press release announcing plans for the world’s largest data centre and strategically pitched it to journalists at target publications.
For the gubernatorial visit, we created a second press release highlighting the unprecedented nature of the visit and leveraged the momentum from the initial announcement to secure additional coverage. We arranged strategic interviews between the founders and high-profile publications during the governor’s visit in the likes of The Sunday Times, fDi (by the Financial Times), and The Evening Standard Tech & Science Daily podcast.
The campaign required meticulous execution over a condensed two-week period. We coordinated interview logistics across multiple time zones, prepared the client for media opportunities with comprehensive briefings, and supported diplomatic communications between the South Korean governor and regional development teams.
Measurableimpact.
In just two weeks, we transformed an entirely unknown entity into a recognised industry disruptor with journalists at the world’s most-coveted publications. Alongside the now well-established relationships we have built with the likes of the Wall Street Journal, The New York Times, LA Times, The Financial Times and Reuters. Bloomberg requested exclusive access to their next announcement and scheduled founder interviews – before the announcement is even planned.
Both founders have secured high-profile media profiles in some of the world’s most prestigious publications, establishing immediate credibility in a highly competitive market. The extensive media coverage has positioned the company as a significant industry player, opening doors for meaningful business conversations that would typically take months or years to develop.