Project Description

The Big Idea

Grow a new company through media awareness

Rumpus was tasked with raising the profile of buy-to-let specialist, Sequre Property Investment, elevating the newly launched company above its competitors in key media, and generating direct sales enquiries in the process.

Approach

What we did…

As we were starting from scratch with the Sequre brand, we developed a strategic PR plan to position the company as the best option for buy-to-let property investment (for an audience that wasn’t yet familiar us).

  • Implemented a fully reactive and proactive media relations campaign to establish Sequre’s managing director as a thought leader on buy-to-let
  • Produced a variety of targeted content including comments, profile pieces, news and survey-led articles, as well as multiple investor case studies to demonstrate successes
  • Created and managed a quarterly digital newsletter and e-shots
  • Organised and hosted a seminar for 100 prospective investors at Manchester’s Etihad Stadium; to cement Sequre’s status as a trusted and ethical property investment company
  • Established and populated Sequre’s brand-new social media platforms: Twitter, Facebook and LinkedIn

Key results include:

  • Achieved 78 pieces of coverage in the first 12 months, including The Times, The Sunday Times, The Telegraph, The Sunday Telegraph, The Financial Times and Investors Chronicle
  • Supported Sequre’s growth from three to 15 staff, with PR helping to drive almost 3,000 enquiries per month
  • The Sequre property event at Manchester’s Etihad Stadium resulted in the sale of five properties on the spot, with six additional sales post-event
  • After reading an article in the Sunday Times, an investor spent over £750,000 on property
  • Sequre’s Graham Davidson is now regularly featured in national press as a property expert

The Results

What we achieved…

0
National Awards Won
0Pieces of Coverage
in the first year including The Times, The Financial Times and Investors Chronicle
0Radio Interviews
0Investors
in attendance at Sequre’s property Seminar
0Thought Leadership
Proactive Comments

Media Split (%)

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