Sequre

Transforming a start-up into industry leaders.

THE BRIEF

We were appointed by a newly formed company which specialised in providing buy-to-let property to investors. As an ambitious company, Sequre wanted to gain national press coverage and Rumpus was tasked to deliver this within a 12-month period.

OUR OBJECTIVES

  • To generate both trade and national consumer press coverage for Sequre
  • To position Sequre as leaders and to use its messaging to add value to its offering, setting it apart from established competitors
  • To generate direct sales enquiries as a result of media awareness

OUR SOLUTION

As we were starting from scratch with the Sequre brand, we developed a strategic PR plan to position the company as the best option for buy-to-let property investment. We knew that we had to be vocal in our communications from the outset. Delivery of strong opinionated comment on house price index news and other released data, enabled us to position our narrative for Sequre. This naturally led to progressing Sequre’s managing director as a thought leader in buy-to-let.

In addition to media relations, another of our solutions was to host a seminar for property investors at Manchester’s Etihad Stadium in order to cement Sequre’s status as a trusted and ethical property investment company. The event saw the sale of five properties on the day, driving further sales post event.

Once we established Sequre as an authority in the sector the next step was to elevate the communication through profile pieces, research and data led articles, as well as multiple case studies to demonstrate successes. We underpinned our activity by social media platforms which amplified the narrative.

We drove sales by achieving coverage in The Times, The Sunday Times, The Telegraph, The Sunday Telegraph, The Financial Times and Investors Chronicle. A particular piece in the Sunday Times resulted in an immediate sale of in excess 180 property sales the week following the published piece. One investor spent over £750,000 on property after reading the piece.

All of this activity enabled us to position Sequre’s Graham Davidson as a property expert, regularly featured in national press.

OUR RESULTS

78
PIECES OF
COVERAGE
6
NATIONAL
PUBLICATIONS
180
PROPERTY
SALES
77
NEW STAFF
HIRED
1
PROPERTY
SALES
3,000
ENQUIRIES
PER MONTH