Private Client Solicitors.
Generating leads through PPC
Thechallenge.
Private Client Solicitors appointed Rumpus to deliver a pay-per-click Google Ads strategy focused on generating marketing-qualified leads for its team to review and convert into fee-paying clients.
Our objective was to develop and continually optimise a targeted paid search campaign that would put Private Client Solicitors in front of relevant prospective clients, drive quality traffic to the website and, ultimately, generate valuable enquiries for the business.
Ourexecution.
We developed and managed the Google Ads strategy from campaign setup through to ongoing optimisation, advising on keywords, targeting, bidding strategy, ad copy and conversion tracking.
This included researching target keywords and competitors, creating multiple ad copy variations, building new campaigns and ad sets in line with the firm’s evolving business priorities, and establishing audience targeting and conversion tracking.
Once live, we continually monitored campaign performance and adapted the strategy based on what was generating the strongest results.
This included refining keywords, introducing negative keywords, adjusting budgets and bidding strategies, and amending ad copy to ensure spend remained focused on generating quality leads.
Results
Conversions
Impressions
Click-through rate
Conversion rate
Measurableimpact.
The Google Ads campaign generated 257 conversions, 2.93K clicks and 37.3K impressions, achieving a click-through rate of 7.85% and a conversion rate of 8.77%. Through ongoing monitoring and optimisation, the campaign successfully drove prospective clients through to Private Client Solicitors, providing the team with a consistent source of enquiries to review and convert into fee-paying clients.