Payl8r.
Raising awareness and profile for company and its COO
Thechallenge.
Payl8r appointed us to build its brand awareness in the fintech and e-commerce sectors by increasing the profile of its Chief Operating Officer, Samantha Fogerty.
Our objectives were to increase Payl8r’s positioning in the BNPL and fintech sectors, and position Samantha as a fintech thought leader within these sectors, with messaging that underlined Payl8r’s ethical Buy Now Pay Later (BNPL) offering.
Insightsand strategy.
Having worked with Payl8r on projects in the past, our team had existing knowledge of the brand’s messaging, product details and the industry.
We held targeted discovery calls to top up our intel on key subject areas, providing us with a further understanding of Samantha’s track record and experience in finance and e-commerce.
We curated a targeted media list of press titles that would allow us to reach our desired audience for each topic.
This gave us a clear approach for positioning Samantha as an expert voice while reinforcing Payl8r’s wider messaging around ethical and responsible BNPL.
Results
Pieces of coverage
Coverage views
Industry panel appearance
Podcast interviews
Ourexecution.
We effectively outreached to key media contacts with targeted thought leadership opportunities designed to put Samantha and her expertise in front of relevant fintech and business audiences.
To further increase Samantha’s profile, we researched relevant speaker opportunities that could provide a platform to her target markets.
We also drove visibility through digital channels via a Payl8r customer case study on its partnership with Faces, highlighting how BNPL can be used to leverage growth opportunities for SMEs.
We also distributed a press release on Payl8r’s collaboration with the intensive driving school, PassMeFast, where 3,000 students were able to pass their driving test thanks to Payl8r’s flexible finance options.
Measurableimpact.
Our media activity secured coverage in the likes of The Heard, Prolific North, Financial IT, The Fintech Times, Yahoo Finance and more, increasing Payl8r’s visibility across its target fintech and business media.
Our speaker research led to a number of podcast opportunities and a major speaker opportunity for Samantha on a panel at the leading fintech conference, Credit Week, attended by 1,000+ professionals from Payl8r’s target audience.
The Payl8r customer case study with Faces was published in Business Age, highlighting how BNPL can be used to leverage growth opportunities for SMEs.
The PassMeFast release received over 270,000 coverage views and secured a 12-minute feature on The Fintech Times podcast.
