Oxygen.
Launch of trampoline park
The challenge.
We were briefed to support the launch of the Oxygen Freejumping trampoline park as it opened its first northern branch in Wilmslow.
Our objectives were to position the new brand of Oxygen in front of its target market in the local area, establish an online presence for the brand with local influencers, and position the new location as the place to be for children’s birthday parties in Cheshire East.
Ourexecution.
The Rumpus team made the decision that two separate launch parties would be the magic number to make some noise around the new venue.
We made it our mission to ensure these events were attended by local press, influencers and notable groups from the community.
We spread the word through the delivery of trade and consumer press releases, as well as regional flyer drops.
Our final launch strategy included:
- Press announcement to local media
- Arranging sponsorship with local sports groups
- Creating partnerships with influencers local to the park
- Inviting local ‘mum’s’ groups
The launch event took place on 19th October, across two sessions for different age groups. Our team was on hand during both sessions to welcome guests and generate vibrant and engaging content for future use.
Results
Pieces of coverage
Likes on influencer content
Attendees across two events
Local influencer attendees
Measurableimpact.
We supported the opening of the park with targeted press and influencer outreach, leading up to two fantastic launch events, attended by over 300 people from the local area.
We secured a visit from Dianne Bourne, Diary Editor at Manchester Evening News. Dianne covered the event in detail, sharing her experience of attending with her child.
We also worked with a number of influencers, including Charlotte Dawson and Emma McVay, who share a collective 1.8M followers on Instagram. Both influencers attended and posted about the event, with Charlotte referring to the park as “chuffin amazin!”
