We were tasked with trade PR in order to support listings and build the brand within the industry to make it more attractive for purchase. This included a press office function securing coverage for new
To drive the pull factor with consumers we launched Mr. Freeze on social media with Facebook, Twitter and Instagram pages all launching and being managed by our digital team. They had a buttoned-down approach in terms of testing and researching audience profiles to ensure we targeted the right people on social media.
The strategy was two-fold, as we had to target both teenagers and parents, due to those audiences over-indexing in terms of sales. We introduced many engagement tactics, including gamification, video and spot the difference competitions, and used paid media to amplify the messaging.
Mr. Freeze was also sampled at a number of festivals and shopping centres in order to further secure that brand love and remind the UK of their favourite ice pop.