Project Description
The Big Idea
Be the leading voice on the Green Homes Grant launch
In September 2020, the government launched the Green Homes Grant – a £2bn fund to accelerate the uptake of green technology. As the industry quality mark for renewable energy installations, MCS certification is a key requirement for work being completed under the new scheme. MCS wanted to own the conversation around the launch of the Green Homes Grant.
Approach
What we did...
- Ran media training for the team, including chief executive, Ian Rippin, and an MCS installer.
- Organised a survey of MCS installers to gauge their views on the Green Homes Grant ahead of the launch.
- Operated a reactive and proactive press office to engage with national and trade media
- Identified news hooks to ramp up commentary from MCS before and after the launch
- Consistently raised the profile of Ian Rippin, to position him as the go-to authority on the scheme
Key results include:
- Achieved 26 pieces of coverage (as of Nov 2020), including the Daily Mail, Evening Standard, MailOnline, Sunday/Daily Telegraph, The Times and MSN.
- Reached an audience of 4.9 million consumers and industry leaders across all press activity.
- Secured two by-lined articles in trade media for Ian Rippin, discussing the scheme in detail.
- Established MCS as the go-to authority on the Green Homes Grant, demonstrated by six inbound national media enquiries following our initial outreach
