MCS

Targeted media relations to help bring green energy into UK homes. 

THE BRIEF

The government launched the Green Homes Grant – a £2bn fund to accelerate the domestic uptake of green technology. As the industry quality mark for renewable energy installations, MCS certification was a key requirement for work being completed under the new scheme. MCS employed Rumpus to help the company own the conversation around the launch of the Green Homes Grant.

OUR OBJECTIVES

  • To establish MCS as the go-to authority on the Green Homes Grant
  • To gain national press coverage
  • To react to press commentary ensuring that information was clear and concise

OUR SOLUTION

Preparation is a key factor when gaining leverage and voice around this narrative and we established this from the outset. We delivered media training to the team, inclusive of the lead spokesperson chief executive, Ian Rippin. We also surveyed MCS installers to gain insights on their views of the Green House Grant ahead of the launch.

We then generated a proactive and reactive press office and worked with our contacts to begin MCS’s contribution to the narrative. The news was prevalent and we engaged with all comments from journalists, offering strong opinion from MCS, ensuring their spokespeople were involved from the outset. We targeted key national news outlets, including the Daily Mail, Evening Standard, MailOnline, Sunday/Daily Telegraph, The Times and MSN.

As our press contribution increased, this naturally led to Ian Rippin being seen as the go to authority on the scheme.

OUR RESULTS

26
PIECES
OF
COVERAGE
6
ARTICLES IN
NATIONAL
PRESS
4.9M
ONLINE
COVERAGE
VIEWS
2
BYLINED
ARTICLES
1
REGULAR
COLUMN IN
TRADE
PRESS
48.8K
COVERAGE
VIEWS
ON
SOCIAL