The Big Idea

Fostering as a first choice for good

One of the UK’s largest children’s services providers, Core Assets Group, approached Rumpus to help build the reputation of three of its key businesses – Foster Care Associates (FCA), FCA Scotland and Fostering People – in order to attract foster carers from a range of in-demand backgrounds.


What we did...

Rumpus operated a full-service press office for Core Assets Group, using various PR tactics to build the group’s reputation and generate all-important enquiries from prospective carers

  • Created a bank of engaging, inspirational case studies of foster carers that were offered to national, trade and regional media titles
  • Distributed corporate news to business media, including appointments and acquisition stories, to showcase the scope of work
  • Ran a reactive media relations campaign, offering regional spokespeople, case studies and experts to broadcast media
  • Supported national and regional fundraising events with targeted press and social media activity

Key results include:

  • Secured 20 inbound back-links from high domain authority websites
  • Achieved 25 pieces of coverage for foster carer case studies in national publications, including Huffington Post, The Sun, The Sunday Times and Able magazine
  • Attained 60 pieces of coverage in top-tier media, including fundraising and CSR stories in regional publications across the UK
  • Secured opportunities for Core Assets Group spokespeople on BBC radio to reach a core demographic, by engaging with key issues on foster care

The Results

What we achieved...

Pieces of Coverage
0Pieces of Coverage
for foster carer case studies in national publications, including Huffington Post and The Sun
0High-profile Interviews
on BBC radio to reach a core demographic
0Inbound Back-links
from high domain authority websites
0CSR Stories Published

Media Presence

Get in touch

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