The Big Idea

Create social media channels for consumers and grow the brand’s online presence.

Priestley Group

Having provided a successful trade launch for flavoured water brand, Perfectly Clear, Rumpus was tasked with creating social media channels for consumers and growing the brand’s online presence.


What we did...

Priestley Group

We created a campaign idea that would engage with the consumer and build brand loyalty through all relevant social media channels. The base line follow build was achieved and we launched our campaign “No S**** Science” to gain cut-through for the brand’s key message – great taste, with zero sugar.

This campaign led with an innovative video filmed using a spoof scientist to talk about the ingredients in regular bottled drinks and what was in Clearly.

This was sold in to all consumer and online press and supported with an ongoing social media campaign.

As the business was being prepped for sale, this consumer facing campaign was underpinned by a trade media push to appeal to potential buyers.

The Results

What we achieved...

and the company was successfully sold
0award nominations
for "Best use of Social Media"

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Does the ID process sound right for you?