We created a campaign idea that would engage with the consumer and build brand loyalty through all relevant social media channels. The base line follow build was achieved and we launched our campaign “No S**** Science” to gain cut-through for the brand’s key message – great taste, with zero sugar.
This campaign led with an innovative video filmed using a spoof scientist to talk about the ingredients in regular bottled drinks and what was in Clearly.
This was sold in to all consumer and online press and supported with an ongoing social media campaign.
As the business was being prepped for sale, this consumer facing campaign was underpinned by a trade media push to appeal to potential buyers.