Anumana.
Turning data into headlines
Thechallenge.
We were appointed by Anumana, a digital transformation and AI solutions specialist, to establish its media presence and position its leadership team as industry experts. As a relatively new entrant to the market, Anumana needed a PR strategy that would build credibility in key target sectors – particularly manufacturing and financial services – while supporting its business growth objectives. The client also wanted to showcase its B Corp credentials and highlight its thought leadership around ethical AI implementation.
Our objectives were to establish Anumana as a significant player in the digital transformation and AI solutions space and position the CEO and leadership team as industry thought leaders. We also wanted to secure coverage in manufacturing and financial services press – key vertical markets for client acquisition – while supporting the announcement of key company milestones, including B Corp certification and executive appointments. Alongside this, we aimed to build stakeholder engagement through client case studies, drive website traffic and grow Anumana’s social media presence.
Insightand strategy.
We developed a multi-faceted PR campaign that leveraged company announcements, executive profiling, thought leadership, and client success stories to build Anumana’s media presence.
For the financial services sector, we developed specialised content around AI applications in financial decision-making, securing coverage in key financial press publications that helped position Anumana as a trusted partner for financial institutions looking to implement AI solutions.
Throughout the campaign, we maintained a consistent social media strategy, sharing coverage highlights and developing additional content to boost engagement and follower growth across platforms.
Results
Pieces of coverage
In The Manufacturer
Website visits
Online coverage views
Ourexecution.
For the initial phase, we crafted compelling press releases around key business milestones, including its B Corp certification and the appointment of its first Chief Commercial Officer. These announcements provided a foundation to introduce the company to target media.
We then deepened media relationships through a targeted thought leadership programme, securing an in-depth interview with Anumana’s CEO in Manufacturing and Production Engineering Magazine that positioned him as an expert in ethical AI implementation in manufacturing settings.
To demonstrate real-world impact, we worked closely with one of Anumana’s clients to develop a detailed case study that showcased tangible business transformation results. This case study was successfully pitched to The Manufacturer, the leading publication in this key target sector, creating valuable third-party endorsement and strengthening stakeholder relationships.
Measurableimpact.
The PR campaign delivered measurable business impact for Anumana. Website traffic analysis revealed direct correlations between media coverage and website visits, with notable spikes following the B Corp announcement and the CCO appointment coverage.
Active users on the website increased in just the first three months of the campaign, demonstrating growing market awareness. By the six-month mark, Anumana had established relationships with journalists at key target publications, with The Manufacturer feature alone generating 2,000 views.
The case study in The Manufacturer not only positioned Anumana as a credible player in manufacturing technology but also strengthened its relationship with the featured client, who appreciated the positive exposure.