The Big Idea
Generate digital awareness for a company relaunch
Ambrey Baker had recently rebranded and refocused its efforts during the coronavirus pandemic. A key objective was to generate digital awareness for the company by creating a content strategy on the rise of cold storage demand during lockdown, showcasing the company’s ready-to-go construction services.
Approach
What we did...
Rumpus implemented a strong digital, social media and SEO strategy to accelerate awareness for the company during a period of increased demand
- Revamped all copy on the Ambrey Baker website
- Executed an SEO keyword and link-building plan
- Launched a new, rebranded LinkedIn company page, with revitalised tone of voice
- Produced informative, expert blogs on high-demand services
- Improved relationships with key trade associations
Key results include:
- Improved all target keywords, taking Ambrey Baker from the fifth to the first page on Google in just five months
- Secured 10 pieces of digital PR coverage, complete with back-links
- Achieved more than 1,000 views across six blogs
- Gained more than 50,000 impressions for LinkedIn content
- 35 positive leads to the website as a result of the PPC campaign
