Project Description

The Big Idea

Generate digital awareness for a company relaunch

Ambrey Baker had recently rebranded and refocused its efforts during the coronavirus pandemic. A key objective was to generate digital awareness for the company by creating a content strategy on the rise of cold storage demand during lockdown, showcasing the company’s ready-to-go construction services.

Approach

What we did…

Rumpus implemented a strong digital, social media and SEO strategy to accelerate awareness for the company during a period of increased demand

  • Revamped all copy on the Ambrey Baker website
  • Executed an SEO keyword and link-building plan
  • Launched a new, rebranded LinkedIn company page, with revitalised tone of voice
  • Produced informative, expert blogs on high-demand services
  • Improved relationships with key trade associations

Key results include:

  • Improved all target keywords, taking Ambrey Baker from the fifth to the first page on Google in just five months
  • Secured 10 pieces of digital PR coverage, complete with back-links
  • Achieved more than 1,000 views across six blogs
  • Gained more than 50,000 impressions for LinkedIn content
  • 35 positive leads to the website as a result of the PPC campaign

The Results

What we achieved…

0
Pieces of Coverage
0Inbound Back-links
0Blog Views
across six blogs
0Impressions
more than 50,000 impressions for LinkedIn content
0PPC Leads
as a result of our campaign

Digital Presence

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