0161 942 9988
Rumpus PR

The House Crowd Disrupting the Property Investment Market

195 PIECES OF COVERAGE ACHIEVED

NEW INVESTORS RESULTING FROM ONLINE COVERAGE

FRAZER FEARNHEAD ESTABLISHED AS INDUSTRY EXPERT

The House Crowd Disrupting the Property Investment Market

Brief

The House Crowd launched in 2012 as the world’s first property crowdfunding platform, democratising property investment by enabling people to invest in bricks and mortar for £1,000.

In 2015, Rumpus was tasked with raising The House Crowd’s profile amongst UK investors who often don’t recognise property crowdfunding as a credible mainstream investment option.

Approach

We devised an awareness-boosting media relations strategy to secure coverage across national, trade, regional and broadcast media. This included bolstering the company’s credibility by establishing CEO, Frazer Fearnhead, as an industry thought leader.

We generated a stream of quality content, launching targeted media relations campaigns to promote new products or developments.

Results

195 pieces of coverage achieved to date. Titles include: Financial Times, The Telegraph, This Is Money, Radio 4, The Times and The Daily Express.

The majority of investors reported discovering The House Crowd through media coverage.

Frazer Fearnhead’s first book ‘The Alternative Guide to Property Investment’ reached bestseller status following launch campaign.

Online media coverage proved to drive new registrations on The House Crowd’s website.

CEO, Frazer Fearnhead, established as an opinion leader in alternative finance, driving up inbound media enquiries.

Client increased PR budget thanks to results achieved over 2015/16.

Contact Us

We can do the same for your business – just call 0161 942 9988