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Rumpus PR

The Fragrance Shop Lifestyle Media Placement

350 PIECES OF PRODUCT COVERAGE

OVER 50 LINKS, IMPROVING DOMAIN AUTHORITY

REPORTED 6% INCREASE IN ANNUAL SALES

The Fragrance Shop Lifestyle Media Placement

Brief

Rumpus was tasked with supporting the growth of the high street retailer through product placement in national and lifestyle press.

This included engaging with beauty bloggers and securing valuable coverage for deals and promotions.

Approach

We devised a series of consumer releases to support key promotional dates, including: Valentine’s Day, Mother’s Day, Fragrance Day, Black Friday and Christmas.

We introduced key beauty journalists to the brand, building valuable relationships, and managed high profile celebrity fragrance launches from Juan Mata of Manchester United and Alesha Dixon.

Results

350 pieces of coverage achieved to date. Titles include: Financial Times, The Telegraph, This Is Money, Radio 4, The Times and The Daily Express.

Coverage secured in Vogue magazine.

New media channels identified.

Blogger engagement programme resulting in 20 product reviews.

10 pieces of coverage for Alesha Dixon fragrance launch.

Juan Mata press interview secured.

Contact Us

We can do the same for your business – just call 0161 942 9988