Brief

In 2014, Rumpus was tasked with raising the profile of buy-to-let specialist, Sequre Property Investment. The brief was to elevate newly launched Sequre above its competitors, generating direct sales enquiries.

Sequre’s brand needed building from scratch, with Rumpus developing a strategic PR plan to position the company as the best option for buy-to-let property investment.

Approach

• Media relations: Rumpus focused on establishing Sequre’s managing director as an opinion leader on buy-to-let. This involved producing varied, targeted content including comments, profile pieces, company news and survey-led articles, as well as multiple investor case studies to show proof.
• Direct marketing: creation and management of quarterly digital company newsletters and targeted eshots.
• Event management: after an initial media launch to establish Sequre as a competitive company, we organised and hosted a seminar for 100 prospective investors at Manchester’s Etihad Stadium. This helped to cement Sequre’s status as a trusted and ethical property investment company. The event sold five properties on the spot, with six additional sales post event.
• Social media: We established Sequre’s social media platforms, Twitter, Facebook & LinkedIn.