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Prevent Breast Cancer: Social media

Suite of graphics created for Prevent Breast Cancer's social media channels

Over £100,000 raised for Prevent Breast Cancer

Copy written for associated captions, encouraging maximum engagement

Prevent Breast Cancer: Social media

Brief

The charity Prevent Breast Cancer briefed Rumpus on creating engaging social media content. This content was to be used across Instagram, Twitter, Facebook and LinkedIn while two fundraisers were training for and taking part in the Race Across America.

The aim was to promote the team’s efforts and engage Prevent Breast Cancer’s audience to encourage maximum donations.

Approach

The Rumpus graphic design team used Prevent Breast Cancer’s brand colours to create vivid, engaging social media graphics and video clips. We used content from the team’s training in preparation for the race, as well as interesting stats and trivia over the duration of the race.

It was important to include a clear call to action with the aim of encouraging donations. We also included a consistent campaign hashtag to maintain the theme across all posts.

Results

Over £100,000 raised for Prevent Breast Cancer

Suite of 25 graphics and 5 video clips produced for the 5 week duration of the campaign

Increased engagement over Twitter, Facebook and Instagram

Contact Us

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