Salford-based children’s cancer research charity, Kidscan, needed to raise awareness of the vital work it was doing to find better, gentler treatments for childhood cancer.
Raising the charity’s profile both locally and nationally would help to attract fundraisers and drive donations. A low budget creative approach was required to meet the brief guidelines.
We provided Kidscan with an ongoing press office function, boosted by creative awareness campaigns which were implemented over key dates such as Childhood Cancer Awareness Month.
We used the targeted digital campaign, I Miss, to highlight the huge difficulties suffered by children undergoing harsh cancer treatments. The campaign centred on two videos of childhood cancer sufferers, Gracie and Laura, who shared the things they missed from life before cancer. Viewers were asked to give up one thing they would miss for a week, such as a takeaway coffee, and donate the money to Kidscan.
367 pieces of coverage achieved, including national and broadcast.
£80k and counting raised through corporate partnerships secured by Rumpus.
100% increase in website traffic driven by the I Miss campaign.
23,000 views achieved through I Miss YouTube video.
510,000 impressions and 5,000 post engagements achieved on social media for I Miss.