Brief
The home furnishing department store tasked Rumpus with raising its brand awareness, growing its online presence and helping to increase footfall.
The home furnishing department store tasked Rumpus with raising its brand awareness, growing its online presence and helping to increase footfall.
We targeted regional and national press with store and product news, as well as delivering creative campaigns across the brand’s social media channels and hosting in-store customer and blogger events.
We continue to support the progressive retailer with creative ideas and PR activity, and established its Instagram account in 2016.
80 pieces of coverage achieved in the first 12 months alone.
Increased Housing Units’ social media following by 60,000.
Increased web traffic by 10%.
Helped to increase footfall and protect sales in a difficult trading environment.
Drove the PR and social media campaign around the store’s 70th anniversary.
Rumpus now trusted to handle all inbound social enquiries.