Brief
Halo Wipes tasked Rumpus with boosting its social media presence and following, promoting its broad range of versatile, handy wet wipes.
Halo Wipes Building Brand Presence on Social Media
Approach
We analysed profiling data from Halo, using our findings to focus content on Halo’s target audience of both young and business-savvy females.
We created a social media content strategy packed with relevant topics, celebrity links and product giveaways. In addition, we sent sample packs to fashion and beauty bloggers across the UK and created fun video content to use across the social media platforms. We also targeted festival goers over the summer, developing tailored content.
