0161 942 9988
Rumpus PR

CitySuites Manchester Boosting brand awareness and generating bookings

1,000% increase in average monthly Instagram engagement

Secured national review of CitySuites Manchester

Facebook ad campaigns key drivers of website traffic

CitySuites Manchester Boosting brand awareness and generating bookings

Brief

In October 2018, CitySuites Manchester tasked Rumpus with helping boost brand awareness and booking enquiries in accordance with its new creative campaign.

Approach

The provision of a new creative campaign leant this project well to a digital-first approach, including social media content management. This was supported by a focus on securing press reviews to generate website traffic via inbound links. Specific tactics used included:

  • Targeting key consumer journalists with the opportunity to stay at and review their experience at CitySuites Manchester
  • Collaborating with lifestyle influencers on social media campaigns
  • Managing social feeds and enquiries across Twitter, Facebook and Instagram, sharing varied content aimed at building an engaged audience and driving them to the website
  • Create a varied set of social media assets to engage followers and the convey key messages, from editing short video, to designing graphics and banners
  • Plan Facebook advertising strategy and implement dynamic retargeting campaign, driving traffic to key website landing pages
  • A consistent feed of website blog content to support SEO, tying in with key messages and topical events

 

Results

1,000% increase in average monthly Instagram engagement over a 4 month period

Secured review of CitySuites Manchester online with Red Magazine, including a link back to the CitySuites website

Facebook advertising campaigns optimised to be the primary drivers of traffic to the CitySuites website

Contact Us

We can do the same for your business – just call 0161 942 9988