Brief

In October 2018, CitySuites Manchester tasked Rumpus with helping boost brand awareness and booking enquiries in accordance with its new creative campaign.

Approach

The provision of a new creative campaign leant this project well to a digital-first approach, including social media content management. This was supported by a focus on securing press reviews to generate website traffic via inbound links. Specific tactics used included:

• Targeting key consumer journalists with the opportunity to stay at and review their experience at CitySuites Manchester
• Collaborating with lifestyle influencers on social media campaigns
• Managing social feeds and enquiries across Twitter, Facebook and Instagram, sharing varied content aimed at building an engaged audience and driving them to the website
• Create a varied set of social media assets to engage followers and the convey key messages, from editing short video, to designing graphics and banners
• Plan Facebook advertising strategy and implement dynamic retargeting campaign, driving traffic to key website landing pages
• A consistent feed of website blog content to support SEO, tying in with key messages and topical events