Brief
In October 2018, CitySuites Manchester tasked Rumpus with helping boost brand awareness and booking enquiries in accordance with its new creative campaign.
In October 2018, CitySuites Manchester tasked Rumpus with helping boost brand awareness and booking enquiries in accordance with its new creative campaign.
The provision of a new creative campaign leant this project well to a digital-first approach, including social media content management. This was supported by a focus on securing press reviews to generate website traffic via inbound links. Specific tactics used included:
1,000% increase in average monthly Instagram engagement over a 4 month period
Secured review of CitySuites Manchester online with Red Magazine, including a link back to the CitySuites website
Facebook advertising campaigns optimised to be the primary drivers of traffic to the CitySuites website