Brief
In October 2018, CitySuites Manchester tasked Rumpus with helping boost brand awareness and booking enquiries in accordance with its new creative campaign.
CitySuites Manchester Boosting brand awareness and generating bookings
Approach
The provision of a new creative campaign leant this project well to a digital-first approach, including social media content management. This was supported by a focus on securing press reviews to generate website traffic via inbound links. Specific tactics used included:
- Targeting key consumer journalists with the opportunity to stay at and review their experience at CitySuites Manchester
- Collaborating with lifestyle influencers on social media campaigns
- Managing social feeds and enquiries across Twitter, Facebook and Instagram, sharing varied content aimed at building an engaged audience and driving them to the website
- Create a varied set of social media assets to engage followers and the convey key messages, from editing short video, to designing graphics and banners
- Plan Facebook advertising strategy and implement dynamic retargeting campaign, driving traffic to key website landing pages
- A consistent feed of website blog content to support SEO, tying in with key messages and topical events
