Our approach.
How we work.
Where does great communication start?
We think it starts with understanding the business, the market, the people and the machines we need to influence.
Our Narrative Architecture approach connects insight, strategy, delivery and impact. We make sure every communication has a clear purpose, and every activity has a role in building the reputation your business needs.
Know where you stand.
Before deciding what to say, we establish what people already think.
We combine research, market intelligence, stakeholder insight and communications analysis to understand your current reputation, the conversations shaping your market and the gap between where you are today and where you want to be.
The result is a clear benchmark and a better understanding of what needs to change; this is our Narrative Audit.
Building narratives around the business.
We start with what the organisation is trying to achieve, not with a communications channel.
We turn business ambition and audience insight into a clear strategic narrative, defining what you need to be known for, what you need people to believe and the messages, proof and stories that will get you there.
This is our Narrative Mapping, which connects business strategy to communications strategy.
Strategy into activation.
A narrative only matters when people understand it and begin to believe it.
This is the point where we bring the strategy to life through our Narrative Activation. This can be through the likes of earned media, thought leadership, content, campaigns or stakeholder engagement – we choose the channels based on the influence they can create and the objectives you have as a business.
Every activity has a job to do. Every story builds towards the bigger picture.
We measure what has changed, not just what happened.
Coverage is an output. Reach is an output. Neither, on its own, tells you whether communication worked.
We measure performance against the benchmark we established at the beginning, looking beyond activity to understand changes in visibility, engagement, perception, trust, behaviour and business performance.
Then we feed what we learn back into the strategy, continually strengthening the narrative and its impact.
And throughout, we guard.
Reputation isn’t something you check once a year. We continually listen to the market, track how your narrative lands, and identify emerging opportunities, risks, and shifts in perception. We help protect the credibility you have built and inform what comes next. This is our Narrative Guard.