The House Crowd

Case Study
  • Client The House Crowd
  • Date 15-03-2016
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THE BRIEF

The world’s first property crowdfunding platform tasked Rumpus with launching it to investor trade and national consumer audiences.


THE RESULTS

  • With support from Rumpus, The House Crowd now has £20m plus in assets
  • As a result of PR activity they were invited onto Dragons Den
  • The exposure resulted in them raising almost £1m against a share offer within the three weeks following the show
  • Sustained, targeted media coverage has driven registrations and led to the company achieving their highest turnover to date
  • The House Crowd’s stakeholders are now sought after for public speaking slots
  • Results of surveys we have carried out have driven national coverage and established The House Crowd as thought leaders in the property industry 


THE METHOD

  • We have achieved over 65 pieces of coverage in the last twelve months
  • The coverage included trade, national and regional
  • Coverage achieved to date includes BBC Radio 4, The Metro, The Times Bricks & Mortar and Mail Online

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