We were set a two-pronged challenge: to communicate the benefits of Spire Manchester’s newest hospital, due for completion in 2017; and boosting Spire’s reputation as a centre of clinical excellence in the North West.
- We kicked off our campaign in style, securing 20 pieces of coverage in our first two months
- Capitalising on great stories and creative photography, we’ve showcased Spire’s clinical and CSR qualifications to potential patients across the North West, including standout pieces in the Manchester Evening News
- We worked with Spire to identify key milestones in the hospital construction process, building stories around each of these key moments
- We worked closely with the region’s business media to seed key reveal moments as the hospital is built
- We sourced great consultant and patient stories to bring the benefits of Spire to life