Spire

Case Study
  • Client
  • Date 23-06-2015
spire-logo

The Brief

We were set a two-pronged challenge: to communicate the benefits of Spire Manchester’s newest hospital, due for completion in 2017; and boosting Spire’s reputation as a centre of clinical excellence in the North West.

The Results

  • We kicked off our campaign in style, securing 20 pieces of coverage in our first two months
  • Capitalising on great stories and creative photography, we’ve showcased Spire’s clinical and CSR qualifications to potential patients across the North West, including standout pieces in the Manchester Evening News

The Method

  • We worked with Spire to identify key milestones in the hospital construction process, building stories around each of these key moments
  • We worked closely with the region’s business media to seed key reveal moments as the hospital is built
  • We sourced great consultant and patient stories to bring the benefits of Spire to life

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