The flavoured water brand, owned by Clearly Drinks, needed a relaunch. Following a dormant decade for the brand, Clearly Drinks tasked Rumpus with bringing the original flavoured water back into the consciousness of retailers, wholesalers and the general public.
- Rumpus has secured over 100 pieces of coverage each year since we took on the account
- The social media pages now harbour a fan base of over 30,000 with daily interaction and engagement
- A video campaign for the brand received over 55,000 views in its first few months online and was nominated for three awards
- Clearly Drinks has reported an increase in listings and sales for the brand as a direct result of the PR and social activity
- We increased Perfectly Clear’s trade profile by forming relationships with key trade journalists and securing regular coverage in relevant features
- We ensured there was a steady and positive news flow which was distributed to relevant media outlets
- We created regular, engaging content to ensure the social media channels we had created grew in following