Perfectly Clear Water

Case Study
  • Client Perfectly Clear Water
  • Date 07-04-2016
minlog

THE BRIEF

The flavoured water brand, owned by Clearly Drinks, needed a relaunch. Following a dormant decade for the brand, Clearly Drinks tasked Rumpus with bringing the original flavoured water back into the consciousness of retailers, wholesalers and the general public.


THE RESULTS

  • Rumpus has secured over 100 pieces of coverage each year since we took on the account
  • The social media pages now harbour a fan base of over 30,000 with daily interaction and engagement
  • A video campaign for the brand received over 55,000 views in its first few months online and was nominated for three awards
  • Clearly Drinks has reported an increase in listings and sales for the brand as a direct result of the PR and social activity


THE METHOD

  • We increased Perfectly Clear’s trade profile by forming relationships with key trade journalists and securing regular coverage in relevant features
  • We ensured there was a steady and positive news flow which was distributed to relevant media outlets
  • We created regular, engaging content to ensure the social media channels we had created grew in following

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