National Laboratory Service

Case Study
  • Client
  • Date 23-06-2015
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The Brief

We were tasked with generating new business leads for the National Laboratory Service, a fundamental part of the Environment Agency, using a range of B2B tactics over a two year period.

The Results

  • We secured over 100 pieces of coverage in trade, business and online media
  • We developed a new trade advertising programme and customer website
  • The implementation of our strategy resulted in over 200 business leads
  • The level of website traffic was increased by 50%
  • The increased and sustained reputation resulted in an order of £2m

The Method

  • We increased the trade profile through exhibition presence and modern stand design
  • We developed a seminar program and identified speaking opportunities for the Director, drawing in a new potential audience
  • We ensured a steady and positive news flow including profiling in relevant media outlets

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