iPro Sport

Case Study
  • Client
  • Date 23-06-2015
ipro-logo

The Brief

We were tasked with supporting the multi-million pound sponsorship of the iPro Stadium, as well as helping to drive the product’s trade profile and consumer brand awareness

The Results

  • Over 50 pieces of coverage achieved in trade, consumer and business media in the first four months
  • Trade coverage achieved in major trade titles including Independent Retail News, Asian Trader, The Grocer, Retail Express, Scottish Grocer and Retail Newsagent
  • Consumer brand awareness boosted through in-store sports-related events
  • Business-related coverage achieved in various titles including bDaily and The Grocer
  • Consumer brand awareness boosted through regional and online coverage of various hydration partnerships and sporting ambassadors

The Method

  • We contributed to relevant features to achieve trade coverage
  • We helped to boost consumer brand awareness by assisting with in-store appearances from various sporting stars and devising stunts to be carried out as half time entertainment at sporting events
  • We secured regional and online coverage by shouting about iPro Sport’s hydration partnerships and various sporting ambassadors

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