Housing Units

Case Study
  • Client Housing Units
  • Date 23-06-2015
housing-logo

THE BRIEF

We were tasked with raising the general awareness of Housing Units within its local environment, as well as growing its national online presence.

THE RESULTS

  • Housing Units’ social media increased by 25,000 followers within the first twelve months of our activity, with Instagram being added as a brand new channel to maximise our ability to showcase the Housing Units range
  • Over 80 pieces of coverage were achieved in local, national and business media within the first twelve months including MSN Online, Daily Express, Manchester Evening News, Huffington Post and Furniture News
  • Website traffic increased by 10%
  • The successful implementation of our ideas helped to increase footfall and protect sales in a difficult trading environment

THE METHOD

  • We targeted local and national media with product placement and shouted about Housing Units’ growth in the business press
  • We transformed Housing Units’ social media output with new campaigns, ideas and the introduction of a new channel.
  • Events such as flash mobs, in-store activities and stunts helped to increase the footfall of the store

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