The week in brief
It’s been a historic week for Greater Manchester! The region took to the polls yesterday, with people casting their votes in order to elect Greater Manchester’s first mayor. We had the pleasure of working with Sean Anstee on his election campaign throughout April and we had our fingers crossed for him in the office yesterday. The results will be available later tonight – wishing Sean the best of luck!
We have secured some great coverage for Kidscan this week. Wellington School in Timperley partnered up with the children’s cancer research charity in February for their annual charity walk, and they raised an impressive £30,500! This momentous achievement has been featured in regional titles such as Altrincham Today, The Best of Manchester and Bury Times. National titles such as MSN online and Charity Today online have also featured Ian Johnson’s story, a tin collector for Kidscan who has raised over £500,000 for the charity over the past ten years.
Our client, Review Travel, is celebrating 35 years of growth this year. From its inception in 1982, set up as part of ‘Review’, a local newspaper in St Albans and Harpenden, the company has increased its corporate division and expanded its expert team across three locations nationally. For more information, watch their video here:
Ball and Berry also have reason to celebrate – they have marked ten years of growth with the opening of a new Manchester office. Read more about their recent expansion in Business Up North and Place North West.
And lastly, we want to wish Lauren good luck for her charity walk this Saturday. She is attempting to complete the Keswick to Barrow walk, which covers 43 miles in a day. Raising funds in memory of her brother Tom, we think she’ll do fantastically!
The double-edged sword
As the digital sector grows at an accelerated rate, its role within PR has become an important one. In a world where time equals effort, efficiency and money, many people seek instant gratification and results. The nature of the beast in PR has always been to respond reactively to communication and crisis, so it is no big surprise that digital’s need for awareness and fast response times go hand-in-hand.
Whilst PR and digital often bounce off each other to produce the best results, it is the enabler of technology which is creating a divide between the two. For example, recent high-profile news events have only highlighted the world’s morbid fascination with digital wonderment. We have been catapulted into a ‘viral’ world, full of trends and instantaneous information. As a result, anyone who has a smartphone can be a publisher of sorts – the viral world has, in effect, no limits. As witnessed in the Westminster attack earlier this year, social media has the capability to start and stop events. Live videos and streaming broadcast the attack around the globe within seconds, yet calls for respect of the victim’s families shut down communication channels within minutes too.
With the emergence of digital then, the PR world is faced with a double-edged sword. Good news can travel faster than the speed of sound, but in doing so, real meaning can often be lost.
Rumpents’ final thoughts
What a joy working on the Mayoral campaign, such an insightful process!
Excited about topping up the tan in Brighton this weekend!
Looking forward to enjoying some quiet time at home this weekend
Taking on the daunting task of walking 43 miles in one day for charity on Saturday – wish me luck!
Off to Ireland’s capital this weekend to celebrate another 50th!
Looking forward to relaxing on our balcony over the weekend!
Off to my first dog show tomorrow – really
Wishing Lauren the best of luck for her walk on Saturday!