24 Mar

24th March 2017

The week in brief

 

The sun has got his hat on, and it’s been a bright week all round at Rumpus HQ!

On Tuesday morning, Vicky, Paul and Martyn attended a meeting in Manchester, and swung by the Northern Restaurant and Bar show on the way back to visit our client, Stephensons. As ever, their stand looked fantastic, and it was great to have a wander and see what the north has to offer the industry. 

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Martyn returned to the show the following morning with Lauren to do a spot of filming for an upcoming video – keep your eyes peeled for its release soon!

 

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On the topic of filming, Housing Units released a new video on social media this week, to help promote the recent launch of its spring sale. The video, which we produced for the company, celebrates one of the store’s new themes for 2017 – ‘Hampton Chic’.

Lauren spent Thursday morning at the Business Cloud breakfast event at KPMG, where she listened to an interesting discussion from various PR professionals about the changing face of tech in PR. She wasn’t the only one to venture out of the office, with Lucy and Gareth attending the Business Desk’s first ever property lunch. Eager to hear from guest speaker, David Lyons, the pair had a great time and thought the event was a roaring success.

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With Mother’s Day on the horizon, we’ve had this great last minute piece of coverage for the Fragrance Shop in the Mirror Online. Housing Units also gained national coverage, featuring in this week’s edition of Sunday Mirror’s NoteBook magazine.

Myerson invited Paul and Gareth to the launch of their new office launch in Altrincham on Thursday. The evening was lots of fun, and they especially enjoyed the night’s ‘around-the-world’ theme.

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This week, we would like to end on an important note. Gracie, one of Kidscan’s amazing patient ambassadors, has unfortunately lost her battle with cancer. Gracie starred in Kidscan’s ‘I Miss’ campaign, and several of the team at Rumpus were lucky enough to meet her during the filming process.  Gracie was a great inspiration and incredibly brave throughout her battle and in the time we knew and worked with her, she was a star and a credit to both of her parents, Katie and Callum. Our wishes and love are with her family at this difficult time. If you would like to help in the fight against childhood cancer, please consider donating to Kidscan here. No matter how big or small, every donation will help.

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Industry comment

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PR, Marketing and The Sugar Debate

Dawn Critchley
PR Manager

With the proposed sugar tax in the UK due to arrive in 2018, a debate is in full swing over who needs to tackle the country’s obesity crisis. PR and marketing have a key role to play in shifting attitudes around health by building consumer trust in products. The sugar debate offers brands a valuable and unique opportunity to be honest with their audience of consumers and build stronger bonds of trust, this can only be a good thing!

Reformulated products will not only help consumers reduce their sugar intake without compromising on taste, the benefits for brands are great as they can honestly align themselves with healthy lifestyles.

Consumers’ freedom of choice should remain at the heart of the debate. When brands offer consumers a range of options along with education and transparency, they’re both embracing change and building more meaningful connections with their target market.

One tax isn’t going to solve the sugar issue, but with both brands and consumers taking responsibility and enacting change, we’re one step closer to overcoming the nation’s obesity crisis.

I really recommend two books I’ve read on this topic, Sweet Poison: Why sugar makes us fat by David Gillespie and Fat Chance: The hidden truth about sugar, obesity and disease by Dr. Robert Lustig.

 

Rumpents’ final thoughts

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Paul

A carry on attitude this week, it had to be after Wednesday. It’s a winning attitude we have at our core. 

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Martyn

Very excited for my trip to York to watch Sam Bailey perform this weekend!

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Vicky

Happy Mother’s Day to all the amazing mums out there!

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Lauren

Planning on going for a very long walk in training for my 43 mile charity walk in May

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Gareth

It’s not about what you are, it’s about who you are

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Dawn

I really recommend Beauty and the Beast Live Action, Emma Watson is perfect as Belle!

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Lucy

Planning on having a quiet weekend, resting up

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Georgie

Hoping to enjoy the sunshine this weekend if the good weather continues

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