21 Apr

21st April 2017

The week in brief

 

We hope you all had a lovely Easter break, and enjoyed copious amounts of chocolate! After giving up coffee for lent, our Commercial Director, Gareth, couldn’t have been happier on Tuesday when he had his first cup in the office.

Our return to work marked a year to the day since we moved into our Altrincham office – how time flies! Jen was with us for the celebrations, as she took a break from her maternity leave for a ‘keep in touch’ day. She found it strange leaving little Alice for a whole day, but enjoyed getting stuck back in, and it was great to have her with us again.

jen in the office

We secured some great coverage for The House Crowd in the Manchester Evening News this week. The piece discussed CEO Frazer Fearnhead’s first book, ‘An Alternative Guide to Property Investing’. The book is released early next week and delves deep into the property crowd-funding industry to explain the process to would-be buyers.

We’ve been supporting Sean Anstee with his Greater Manchester Mayoral election campaign since March, and it was exciting to finally be able to launch the campaign video this week. The video was produced by our friends over at We Are Brave, and it has already reached over 200,000 views on Facebook!

The digital team have been working hard, producing multiple videos for clients over the past few weeks. On Wednesday, we released an ‘Outdoor Living’ video for home furnishing department store, Housing Units. Check out the full video below, which promotes the department in the run up to summer – there are some great deals on garden furniture and accessories to be had!

Industry comment

lucygoosie

Real results take time

Lucy Murgatroyd
Senior PR Manager

 

Good PR really works. We’ve helped clients gain new customers, build active social media followings and dramatically boost their fundraising efforts.

But will clients see these results over night? Most likely not. 

For us, the first couple of months of a new client relationship are busy ones. Getting to know how their business works, setting objectives, creating a decent strategy and identifying the most compelling stories for their audience. 

Without this planning period, it would be hard to trust an agency to speak to the media and stakeholders on your behalf.

The real results of this time investment can take months to show themselves, and activity needs to be sustained for companies to continue to make their mark. 

PR isn’t a quick fix, but the results are often worth the wait.

Rumpents’ final thoughts

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Paul

Not been out in Leeds for a while, but I have to say, it is the bees knees for craft ale bars!

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Martyn

Feeling smug having nearly reached my 2 stone weight loss goal a month earlier than planned. Not an Easter egg was touched!

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Vicky

Still trying to make a dent on the huge pile of chocolate eggs left over from Easter!

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Lauren

Heading to Leeds for the first time ever on Saturday, can’t wait!

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Gareth

You miss all of the shots that you do not take!

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Dawn

Loving 13 Reasons Why on Netflix!

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Lucy

Wishing Georgie a very happy birthday!

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Georgie

Enjoying a weekend away in la suis Paris to celebrate my birthday!

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